People who perform music for a living, or those who just do it for a hobby are all providing so much content for their friends and fans during this time. They really don't have a lot else to do and it's very important for them to stay busy and do the things they love. Here is an example of a guy doing his own online gig. He received a lot of positive feedback in the live comment section and he would occasionally reply to these. This engaged his audience and got him a decent amount of subscribers. Subscribing to a twitch streamer is a form of monetisation. Monetisation is a tricky and sensitive topic during these times as it can be very tough to figure out a way to do it. Anyone can watch a twitch stream for free but if the viewer really likes their content, they can pay to subscribe to them.
There is a very informative article on how to do an online gig and the ways monetisation could still happen. Here are the key points:
- Run an online free gig
- Facebook, YouTube, Instagram, Zoom
- Run a paid gig
- The link to a stream with Paypal
- It's easier with a dedicated fan base
- The tip jar approach
- Charge for recorded performances
- Get the production values right
- Market the gig
I want to specifically look at a really big and successful online concert tomorrow like the BTS live online concert.
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